Within this segment, work for large commercial chains in Mexico was particularly important. For one such chain, the company participated in the remodeling of all store units and accompanied it in its growth towards Central and South America, leveraging the great competitive advantages derived from the operations in the region as a result of the acquisition of Cerámica San Lorenzo.
Despite the uncertainty and volatility of the foreign exchange rate throughout the year, because of the quality, guaranteed availability, certainty and speed of delivery of the company’s Firenze products, many of the institutional clients that previously specified that they wanted imported products chose Firenze for their major projects. Of particular note in this regard was the tourism industry, which offers interesting perspectives for growth.