To serve the important market targeting the end consumer and focused on remodeling and project completion, the company has developed innovative tools that contribute to “making it easier to build your dream.” Examples of this are the initiatives to use advanced technology to enrich users’ experience: electronic media, augmented reality and virtual reality, which the company develops to help the consumer visualize how the different products would look in their particular environment and in this way make their choices easier.
Supported by systems designed to provide powerful tools for the sales force and in coordination with the different distributor networks, the company takes advantage of its great knowledge of the customer to offer products that meet their different needs, lifestyles and aspirations.