Innovation drives the ceramic tile industry today. After many years of being considered a commodity sector, with a limited and little-differentiated offer of products effectively acquired for life, it has now become a highly dynamic business, in which fashion plays an increasingly important role. Modern consumers demand variety, with an emphasis on design, and are willing to renew the tiles that surround them much more frequently. Thus, the rules of the game have changed and product life cycles declined.
Grupo Lamosa’s growing participation in premium segments, with innovative products of greater added value, has been a success, as such segments are part of less vulnerable markets. For example, the company’s Firenze brand’s enhanced status with construction professionals has improved its image and presence, and positioned it on a level with the best European brands. The market has come to realize that Firenze products compete with anything on the market, with the added advantage of coming from a local, reliable producer with greater certainty, better service and enhanced responsiveness. The Firenze Entremuros Award has undoubtedly contributed to this recognition. Each year, the accolade includes a wider range of participants and boasts expanded dissemination, such that it has now become a benchmark in the industry.
The passion to innovate has encompassed all Grupo Lamosa’s brands and product lines, both in Mexico and abroad. The leading market positions they now command reflect the company’s close proximity to its different market segments and an ongoing search for the innovative solutions that consumers’ changing lifestyles demand.
