Wall and Floor Tiles

During 2013, product portfolios were strengthened with lines of high value added specialty products. These included new alternatives for ceramic use, such as ventilated facades, products with antibacterial properties and a wide range of tiles with digital printing and textures to emulate natural surfaces.

The context of low economic growth and its impact on the construction industry tested once more the capacity of the Wall and Floor Tiles Business to respond rapidly and effectively to the changing environment of 2013.

Because of the implementation of innovative initiatives in product offerings and markets served, this segment’s business results were affected less than the industry in general, with revenues only falling 2% year-over-year.

During 2013, product portfolios were strengthened with lines of high value added specialty products. These included new alternatives for ceramic use, such as ventilated facades, products with antibacterial properties and a wide range of tiles with digital printing and textures to emulate natural surfaces.

The reconfiguration of the segment’s product portfolio combined favorably with its efforts in the specification market. The ability to partner with the company’s other business segments to offer comprehensive solutions enhanced its participation in the construction of important Mexican building projects, generating synergies for the company.

In order to strengthen the image of porcelain products in Mexico, the Wall and Floor Tiles Business led a series of initiatives to stop practices related to offering consumers tiles that purport to be porcelain, but do not have the required technical properties, nor quality, to be classified as such.

Through VERVE Ceramics, the Wall and Floor Tile Business offers a wide portfolio of products for the U.S. market.

One of 2013’s most outstanding events in the area of exports was the rollout of the “Verve” brand, designed to satisfy the needs of the U.S. market. Not only did this new offering meet expected results, but it was also recognized as “Best in Show” at the Coverings Trade Show held in Atlanta, Georgia. This is the sixth time in the past eight years that the Wall and Floor Tiles Business has been recognized at this event, one of the most important in the ceramics industry worldwide.

A continuous focus on the customer, leading-edge technology and constant product innovation are just some of the differentiators that underpin the market leadership of this segment.