An increased presence across the United States and the Sanitaryware Business’s efforts to offer the most efficient, water-saving products positioned it to leverage opportunities in the U.S. market, where the new housing segment grew 18% year-over-year.
The Sanitaryware Business posted a 4% growth in revenues in 2013. Despite the segment being concentrated on new housing construction, which contracted in Mexico during the year, positive performance in export markets drove results.
Taking advantage of the high performance qualities of its products and compliance with related standards, in 2013 the segment focused on creating a wide distribution network of wholesale plumbers in the United States, a channel through which high value added ceramic products are marketed.
An increased presence in the U.S. market and the segment’s efforts to offer efficient, water-saving products positioned it to leverage opportunities in that nation, where the new housing segment grew 18% year-over-year.
During the fourth quarter of the year, the Sanitaryware Business took part in Expo CIHAC, a trade fair held in Mexico City. It took advantage of the occasion to roll out new water-saving products, including the Urban, Galicia Tempest and Ventum toilets which function with 4.8 liters of water per flush, below the volume required by the official standard.
Like Grupo Lamosa’s other business segments, during 2013 the Sanitaryware Business implemented initiatives to strengthen its project specification activities, offering, in conjunction with the company’s other business segments, a comprehensive range of products and solutions which resulted in an increase in its share of the institutional market.
The Sanitaryware Business posted a revenue growth of 4% for 2013.
As a result of the efforts this business segment has made to move closer to customers in order to understand their needs and preferences, during the year it rolled out new lines of high-tech fittings, building a more robust product offering.
Moving forward, the expectations for growth in Mexico and the favorable development of housing in the United States will strengthen the leadership and market position of the Sanitaryware Business.