Ahead in innovation and design

The ceramic
tile industry
has been radically
transformed over
the past years. Product life
cycles have declined significantly and
factors such as fashion-driven designs
have become increasingly important,
making constant innovation a key differentiator
for keeping ahead of market trends.

The ceramic tile industry has been radically transformed over the past years. Product life cycles have declined significantly and factors such as fashion-driven designs have become increasingly important, making constant innovation a key differentiator for keeping ahead of market trends.

The ceramic tile industry has been radically transformed over the past years. Product life cycles have declined significantly and factors such as fashion-driven designs have become increasingly important, making constant innovation a key differentiator for keeping ahead of market trends.

The Wall and Floor Tiles Business is aware of all of this and has developed new capabilities not only for manufacturing, but also for designing and marketing the company’s products successfully.

During the year, the segment’s portfolios were upgraded and enriched with a focus on products with the greatest value added and more varied offerings. To position the company more aggressively in the market, in 2016 all the tiles brands were redefined and renovated. These efforts should bear fruit as of next year, as Lamosa products become more closely associated with quality, innovation and market leadership.

In parallel, the Adhesives Business has taken advantage of the increased specialization required for the installation of the latest products to develop new lines adapted to each particular situation and use. As a result, the segment posted significant growth during the year, further enhancing its market leadership.

The Wall and Floor Tiles Business is aware of all of this and has developed new capabilities not only for manufacturing, but also for designing and marketing the company’s products successfully.

During the year, the segment’s portfolios were upgraded and enriched with a focus on products with the greatest value added and more varied offerings. To position the company more aggressively in the market, in 2016 all the tiles brands were redefined and renovated. These efforts should bear fruit as of next year, as Lamosa products become more closely associated with quality, innovation and market leadership.

In parallel, the Adhesives Business has taken advantage of the increased specialization required for the installation of the latest products to develop new lines adapted to each particular situation and use. As a result, the segment posted significant growth during the year, further enhancing its market leadership.