GRI 3-3
Innovation is a cornerstone of Grupo Lamosa’s business strategy, driving continuous improvement in its processes and products. To uphold the highest quality standards and enhance environmental performance, the company is working on process standardization across all facilities and integrating digital and sustainable solutions.
OPERATIONAL EXCELLENCE MODEL
Grupo Lamosa has established the Operational Excellence Model (OEM), led by the Operational Excellence Department, to drive continuous process improvements, ensuring greater efficiency and a superior customer experience.
The model comprises eight core pillars and 23 specific techniques designed to optimize performance across all areas of the company.
100% of Grupo Lamosa’s tile production in Mexico is ISO 9001 quality certified.
Through this initiative, internal certifications are granted to production plants based on an evaluation of key performance indicators and production behaviors. This process ensures that operations align with the company’s safety and quality standards.
Currently, 20 Tile and Adhesives Business plants are certified under the Operational Excellence Model, while 28 plants across all three business units are undergoing the certification process.
77% of adhesives production is ISO 9001 certified.
As part of its business model, Grupo Lamosa has implemented Customer Journey Map methodology to enhance customer experience. This tool helps identify key interaction points between customers, distributors and the brand, enabling the detection of improvement opportunities in the purchasing process.
On the basis of these analyses, action plans are developed to optimize the customer experience and align operations with their expectations, reinforcing the commitment of the Tile and Adhesives Businesses to innovation and continuous improvement.
To foster this culture of innovation, every year Grupo Lamosa recognizes outstanding internal projects through the Kaizen Awards, acknowledging innovative solutions that contribute to operational optimization and continuous improvement.
8% of the production of insulators and lightweight materials is ISO 9001 certified.
Kaizen Awards 2024 WINNERS
| BUSINESS UNIT | 1ST PLACE | 2ND PLACE | 3RD PLACE | |||
|---|---|---|---|---|---|---|
| Tiles (Plants) | Querétaro | Guarne | Porcel 3 | |||
| Adhesives / Insulating and Lightweight Materials (Plants) | Fanosa Culiacán and Veracruz |
Crest Gómez Palacio | Niasa Navojoa, Sonora |
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2024 INNOVATION CUP
| DISTINCTION | |
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| WINNER | |
| WINNER |
| DISTINCTION | |
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| RECOGNITION | |
| RECOGNITION |
| DISTINCTION | |
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| RECOGNITION | |
| RECOGNITION |
DIGITAL TRANSFORMATION
GRI 3-3
Grupo Lamosa has developed a strategy centered on technology integration across its operations to enhance efficiency at all levels of the organization. This strategy focuses on two key areas: customer service and operational efficiency.
The strategy of customer service aims to improve the experience for distributors, industry professionals and end customers by providing agile and efficient solutions to their needs, such as a digital product visualizer available on the company’s tile brand websites.
For operational efficiency, Grupo Lamosa has implemented an artificial intelligence tool that provides real-time recommendations to production site operators, thereby optimizing productivity, quality, waste reduction and energy consumption. Additionally, technologies have been integrated to enhance information traceability and overall operational efficiency.
As part of its strategy to generate value through data management, the company promotes training programs on advanced analytics and data storytelling. Multiple projects incorporating analytical tools have been developed to support decision making in key areas such as Marketing, Commercial, Operations, Logistics, Administration, Collections, Human Resources and Auditing.
Finally, to further embed a digital culture across its operations, Grupo Lamosa offers continuous training on digital tools and methodologies, equipping employees with the knowledge necessary to improve productivity and effectively adapt to new technologies.
Grupo Lamosa drives innovation in key areas such as sustainability through Next by Lamosa, a corporate venture unit dedicated to identifying opportunities and forming strategic partnerships with startups that share the company’s vision of developing innovative solutions.
The unit has launched projects leveraging digital tools to optimize operations, such as an AI-powered virtual assistant that provides employees with easy access to policies, procedures and official documents. This project is being expanded to areas such as Commercial, Marketing, Logistics, Auditing and Legal to further drive digital transformation.
As part of its innovation strategy, Grupo Lamosa invests in venture capital, supporting startups with groundbreaking ideas. The company has also established Lamosa Ventures (LAMOVE) to foster internal entrepreneurship and the development of new projects, promoting creative solutions and business opportunities.
Another notable project is Instalizy, based in Jalisco, which offers certified floor and wall installation services through the Perdura brand. This initiative integrates material sales with installation services, providing customers with a comprehensive solution.
Grupo Lamosa is also working on two key sustainability projects. The first, scheduled for implementation in 2025, aims to recover water vapor from the chimneys of one of the company’s tile plants through a partnership with a firm specialized in such projects. The second is a long-term initiative exploring the use of clean fuels as an alternative to natural gas in order to reduce the company’s environmental footprint.
At Grupo Lamosa, open innovation is a key pillar of our growth and leadership in the industry. We constantly challenge ourselves to think out of the box, exploring new ideas and business models that transcend our sector. We believe in the power of intrapreneurship, empowering our internal talent to develop disruptive solutions.
ALEXIS PÉREZ
Venture CapitalAdditionally, we draw inspiration from other industries and global trends to stay at the forefront. This vision enhances our adaptability and enables us to generate sustainable value for our customers, partners and employees.
One of the company’s LAMOVE initiatives is Guardameta, a social-impact project developed with the sponsorship of the CREST brand and distributor backing, to promote family savings by providing support to access a total package of flooring, materials and installation services, improving their quality of life.
Sustainable PORTFOLIO
SASB CG-BF-410A.1
Grupo Lamosa is committed to sustainability and is actively developing products that contribute to environmental conservation without compromising the quality, durability or aesthetics of its products.
The Tile Business’s efforts include reducing ceramic tile thickness, which lowers material and resource consumption during production and fuel usage during transportation. Additionally, the company is evaluating the replacement of pigments that are soluble in traditional organic solvents with water-based ones.
The Monterrey and San Luis Potosí plants hold GREEN SQUARED certification from the Tile Council of North America (TCNA), affirming that their ceramic product manufacturing processes meet strict environmental and quality standards.
Sustainability efforts in the Adhesives Business have focused on the development of eco-friendly stuccos, which help reduce water consumption and minimize emissions.
This business unit offers a range of products that comply with energy-efficiency regulations. In particular, its waterproofing products and stuccos align with Mexican standards that ensure effective thermal control, reduced environmental impact and lower dust emissions during application.
Although the Insulation and Lightweight Materials Business does not yet hold environmental certifications, its product characteristics support customers in obtaining international sustainability certifications in the construction sector because expanded polystyrene (EPS) has insulating properties that significantly reduce energy consumption by maintaining stable indoor temperatures.
Additionally, the production of certain products incorporates biodegradable perlite (EPS) and recycled polystyrene, or reuses materials.
