Priority areas

In order to establish strategic priorities in sustainability, in 2021 Grupo Lamosa carried out its first materiality analysis, with a selection of the most important stakeholders and the strategic participation of senior management.

The concept of double materiality was used to carry out the sustainability analysis, taking into account: on the one hand, the most significant impacts of Grupo Lamosa outward, in sustainability topics that are material to the economy, the environment and society (socio-environmental materiality); and, on the other hand, the environmental, social and corporate governance (ESG) issues with a reasonable probability of affecting the company’s financial position, operating performance and cash flows (financial materiality).

Process for financial materiality

The Sustainability Accounting Standards Board (SASB) has carried out a process of analysis and international consultation to construct standards by industry. In the company’s materiality analysis, the standards established by this initiative for those sectors in which Grupo Lamosa is active were used: construction products and furniture; and multi-line and specialized distributors and retailers. Additionally, important aspects of the operations (such as main revenue streams and main inputs for value creation) and the operating environment (economic, regulatory, operating and business environments) were reviewed, in order to identify additional indicators not identified in the previously-mentioned standards, as well as to exclude indicators identified within the standards that do not apply to Grupo Lamosa. These elements were then integrated into the methodology for obtaining the socio-environmental matrix.

Process for socio-environmental materiality

Using the four-step process that the Global Reporting Initiative (GRI) recommends for carrying out materiality analyses, potentially relevant topics were identified by analyzing the main risks and opportunities of the sectors in which Grupo Lamosa operates. Specific references were used in the management of ESG issues, such as the S&P/SAM Sustainability Yearbook 2021 for construction materials, to mention just one example. Once the potential material topics for the company were identified, interviews, focus groups and surveys were conducted with senior management and the company’s diverse stakeholder groups (employees, customers, distributors and suppliers), in order to prioritize these topics. The activities carried out led to the creation of a two-axis matrix and the determination of the material topics.

Senior management validated the 16 material topics identified internally.

The matrix presenting the two materialities is shown below:

Socio-environmental material topics
Financial material topics

Materiality Material Topics
Socio-environmental 1 Customer service
Socio-environmental 2 Product innovation
Socio-environmental 3 Digital transformation
Socio-environmental 4 Employee health and safety
Socio-environmental 5 Economic performance
Socio-environmental 6 Quality products (customer health)
Both 7 Talent attraction and retention
Socio-environmental 8 Multi-channels and relations with distributors
Socio-environmental 9 Automation and operational process efficiency
Both 10 Supply chain
Both 11 Energy use management
Financial 12 Data protection
Financial 13 Product life cycle
Financial 14 Work climate
Financial 15 Management of chemical compounds in products
Financial 16 Diversity and inclusion in the workforce


Grupo Lamosa maintains a close dialogue with all its stakeholders, who actively contribute to its operations and place their trust in the company’s strategy. The value proposition for each of them is presented below.

Stakeholders Value proposition Channels
Investors, stockholders and other providers of capital
Value proposition Generate economic value, guaranteeing the company’s financial sustainability over time and moving forward in accordance with the approved strategic plan. Identify and address risks and opportunities. Be transparent about results, including ESG performance. Channels Stockholders’ meetings
Investor relations area
Transparency line
Meetings with analysts
Reports on results
Value proposition Partner to make it easier for products to reach the end consumer, through coordinated inventory management, innovative products and the support of the company’s brands. Channels Distribution agreements
Visits from area and/or product managers
Value proposition Contribute to creating the best conditions in homes and work spaces, with quality materials that meet the different consumer needs. Implement an innovative approach to changes in lifestyles. Channels Third-party stores
Visits from commercial advisors
Websites for the company’s brands
Commercial apps
Transparency line
Focus groups and other consultations
Value proposition Offer employment opportunities and professional development, safeguarding health and safety. Create teams that consider employees’ wellbeing and promote their commitment. Channels Work environment evaluation
Transparency line
Value proposition Partner to offer quality products, with suppliers showing behaviors aligned with company principles and values. Develop an efficient relationship that guarantees the continuity of Grupo Lamosa’s production and the corresponding financial return for the supplier. Channels Transparency line
Contracts and purchase orders
Development of local suppliers and SMEs (Small and medium-sized enterprises)
Value proposition Operate according to the law, abiding by ethical principles. Channels Participation in meetings on important topics and consultation forums
Response to requirements
Value proposition Offer opportunities to materialize innovation in materials, technology and products, and generate jobs for different professionals. Make agreements for research projects and/or internships. Channels Participation in job fairs
Presence in events on relevant topics
Value proposition Respect their interest and provide appropriate attention in operations and relationships with the different stakeholders. Highlight the company’s performance in such a way as to increase the scope of the interest groups reached. Channels Press conferences
Press releases
Participation in reports and/or interviews
Value proposition Be a good neighbor, generating employment and development opportunities, and protecting the environment without adversely affecting living conditions. Channels Transparency line
Donation program Dialogue with neighbors
Volunteer projects