Strategic Priorities

GRI 2-12, 2-13

In 2025’s dynamic global environment, the Grupo Lamosa management team was guided by strategic priorities aimed at ensuring the organization’s competitiveness:

During the year, following the acquisition of Baldocer in Spain, significant synergies were captured across operational, administrative and commercial areas, among others.

1

Fortalecimiento de la eficiencia operativa

The company implemented operational excellence and technology-driven initiatives to optimize its cost structure and overall performance.

Technology and Artificial Intelligence (AI)

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Implementation of artificial intelligence tools to enhance business efficiency, along with advanced technologies for monitoring production processes and improving energy efficiency.

Operational Flexibility

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Strengthening of the organization’s ability to adapt its processes and resources in an agile and efficient manner to respond effectively to market conditions in an environment of tariff uncertainty.

Horizontal Integration

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Leveraging of operational synergies across recently-acquired business units, standardizing best industrial practices.

2

Consolidation of International Expansion

Grupo Lamosa focused on strengthening its global platform, transforming recent acquisitions into key drivers of growth.

European Hub

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Positioning operations in Spain as a high-value export hub serving markets in Europe, North Africa and the Middle East.

Revenue Diversification

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Mitigating local risks through a balanced mix of revenue streams in strong currencies and emerging markets.

3

Progress in Sustainability (ESG)

Sustainability has evolved from a peripheral initiative into a central pillar of the company’s business model. In 2025, the execution of Grupo Lamosa’s ESG strategy was focused on managing and achieving its 2035 objectives.

Decarbonization of production operations

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through energy efficiency and heat recovery projects.

Quantification of Scope 3 emissions

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across several of Grupo Lamosa’s business lines. Additional information is available in the Climate Action section of the Environmental Management and Climate Strategy chapter.

Certifications

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to obtain and maintain international standards (such as ISO 17889-1:2021 in Spain), validating the environmental sustainability of the company and its products.

Preparation to comply with new IFRS S1 and S2 requirements

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mandatory for issuers starting in 2026. Additional information is available in the Comprehensive Risk Management section of the Corporate Governance chapter.

4

Driving Innovation

The company continues to prioritize innovation, not only in products, but also in business models and processes.

Value-added products

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Development of large-format ceramic products with reduced thickness.

Digital Transformation

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Digitalization of the customer experience and strengthening of the internal innovation culture through initiatives such as Lamosa Ventures.