Innovation, Efficiency and Responsible Business
Grupo Lamosa is committed to the highest quality standards and promotes innovation as a cornerstone of continuous improvement. The company maintains its commitment to process standardization across all operations, complemented by digital and sustainable solutions.
Operational Excellence Model
Grupo Lamosa’s Operational Excellence Model (OEM) is managed by the company’s Operational Excellence Department. Its objective is to drive continuous improvement in processes, ensure efficient operations and deliver higher value to customers. The model comprises eight strategic pillars and 23 specific techniques aimed at maximizing performance across all areas of the company.
Through this model, plants can obtain internal certifications based on the evaluation of key performance indicators and operational practices. This ensures that operations comply with the safety and quality standards defined for each business.
As of year-end 2025, the results were reflected in the following certifications: the Tile Business has 8 Bronze and 5 Silver Plants; the Adhesives Business has 5 Bronze and 5 Silver plants; and the Insulation and Lightweight Materials Business has 1 Bronze plant.
As a complement to this model, Grupo Lamosa has implemented a Customer Experience Map methodology to improve the customer experience. This tool enables the identification of key interaction points between customers, distributors and the brand, facilitating the detection of improvement opportunities throughout the purchasing process.
Based on these analyses, action plans are designed and implemented to optimize the customer experience and align operations with customer expectations.
Kaizen Awards
To foster a culture of innovation, Grupo Lamosa promotes the Kaizen Awards initiative, which annually recognizes the most outstanding internal projects for their contribution to innovative solutions that drive continuous improvement and operational efficiency.
The winning projects in 2025 were:
LURÍN 3 PLANT
Improvement in plant productivity by increasing the production capacity of Line 1
GRES PLANT
Increase in Kiln 5 efficiency
SOPÓ PLANT
Reduction in single-mix cost through the elimination of pozzolan
FANOSA QUERÉTARO
Reengineering of the Querétaro plant logistics process
PERDURA TIZAYUCA PLANT
Reduction in stretch-film consumption
CREST MONTERREY
Improvements in pallet quality and cost efficiency
Leaders of the winning projects presented their results directly to the Chief Executive Officer, reflecting the company’s institutional commitment to continuous improvement and employee participation in business transformation.
100% of tile production in Mexico and Brazil is ISO 9001 quality certified.
75% of adhesives production is ISO 9001 quality certified.
10% of insulation and lightweight materials production is ISO 9001 quality certified.
In 2025, the company launched the Innovation Cup, an initiative aimed at areas such as Finance and Human Resources, with the objective of extending continuous improvement beyond manufacturing. This initiative promotes innovative ideas and projects in administrative and strategic processes, fostering a culture of transformation across the organization.
Additionally, Grupo Lamosa was selected as a finalist in the international Lean Diamonds competition, a recognition that highlights best practices in operational excellence at a global level. This distinction positioned the company alongside other leading organizations, reaffirming its progress in innovation, competitiveness and world-class standards.
Grupo Lamosa also participated in a hackathon focused on solving operational and commercial challenges. This multidisciplinary initiative enabled collaboration among diverse expert teams, the agile development of solutions, and the identification of opportunities to optimize processes, enhance customer experience and accelerate the adoption of new technologies.
Innovation and Digital Transformation
In 2025, Grupo Lamosa made significant progress with its digital strategy, strengthening digital capabilities across key processes, accelerating the implementation of innovative solutions aimed at operational efficiency, and advancing the integration of tools that support data-driven decision-making.
These efforts have contributed to driving the company’s competitiveness, optimizing its value proposition for customers and preparing the organization for emerging challenges in the global environment.
In addition, an enterprise platform was set up to enable the secure use of generative artificial intelligence by all employees, ensuring data protection and the confidentiality of sensitive information. This tool, integrated as a digital assistant, has transformed the organization’s working dynamics by enhancing efficiency and productivity.
More than 1,300 employees use artificial intelligence every month, which has resulted in measurable productivity gains.
Among the most notable cases of the use of artificial intelligence is an AI agent designed for the sales force, enabling real-time queries on inventory and products through a digital application, thereby reducing response times and enhancing service to distributors.
Digital Culture
The Productivity Pillars program is a strategic initiative launched in 2025 to accelerate the adoption of digital practices across the organization. It addresses six key domains for modern performance: generative artificial intelligence, time management, task management, information management, process automation and digital collaboration. Through these pillars, the company promotes more agile, efficient ways of working aligned with its transformation strategy.
As a complement, the Digital Rally initiative was launched, along with a self-assessment exercise designed to evaluate individual digital maturity levels. This process enables the identification of gaps and development opportunities, strengthening the company’s digital culture through each employee’s experience and capabilities.
These actions were supported by adoption programs and toolkits that include specialized courses, practical workshops and mentoring, contributing to the progressive, guided and sustainable implementation of new technologies in daily operations.
As part of the strategy to strengthen relationships with key customers, the company has developed two mobile applications focused on loyalty programs for sub-distributors and architects. These platforms enable reward management, product consultation and access to exclusive benefits, creating a more personalized experience and increasing customer loyalty in these key segments.
Manufacturing 4.0
In terms of industrial modernization, the company began developing a Manufacturing Execution System (MES) based on the Internet of Things (IoT) and Industry 4.0 technologies, enabling real-time connectivity between machines, sensors and production systems.
This advancement will facilitate automated data collection, performance monitoring, operational traceability and data-driven decision-making through advanced analytics, in order to optimize costs and increase productivity and quality in the manufacturing processes.
Additionally, the use of artificial intelligence algorithms was expanded to provide operational recommendations at critical stages of the production process, supporting teams in adjustment, control and deviation-prevention tasks. This technological integration contributes to improved efficiency, reduced waste and more precise, safe and competitive operations.
Responsible Supply Chain
Grupo Lamosa recognizes that collaboration with suppliers who share its commitment to continuous improvement and sustainability is essential to ensure operational continuity and meet customer expectations. Accordingly, it promotes long-term relationships with its supply chain, based on trust, transparency and compliance with the highest industry quality standards.
Supplier selection is based on key criteria such as product quality, technical capabilities, service level and compliance with applicable local regulations. Additionally, all suppliers must adhere to the company’s Code of Ethics, ensuring that business relationships are conducted under principles of integrity, responsibility and respect for best industry practices.
During the year, Grupo Lamosa maintained a priority focus on operational efficiency, implementing initiatives aimed at cost reduction and enhancing service levels across all operations. These efforts extended beyond internal optimization to enhancing the end-customer experience, ensuring timely and reliable deliveries.
The company also worked to accelerate the introduction of new products, capitalizing on commercial opportunities and market gaps in a highly competitive environment. These actions have become a strategic priority to maintain operational strength and reinforce the company’s positioning across its markets.
The organization maintains a clear definition of critical suppliers, distinguishing between global strategic suppliers and local critical suppliers, based on the nature of the inputs and their impact on production continuity.
All suppliers adhere to the company’s Code of Ethics.
Supplier selection and evaluation are currently based on technical and quality criteria. The qualification process for new raw materials or other input suppliers involves extensive testing to ensure product stability in aspects such as tone, size, finish and technical performance.
In recent years, supplier development initiatives have been enhanced, particularly with smaller companies that have been progressively supported to increase their participation and supply volumes, always under the demand for strict technical and quality standards.
In markets such as Mexico, a significant proportion of procurement spending is directed to small and medium-sized enterprises, reflecting efforts to strengthen local ecosystems while considering the technical and production limitations of certain specialized inputs.
The strategy to create a more responsible supply chain is conceived as an evolving process, requiring technological maturity among suppliers, the availability of industrial-scale solutions and a structured implementation that does not compromise operational continuity or product quality.
Grupo Lamosa conducts technical and operational audits of certain strategic suppliers, focusing on production processes, technical capabilities, service levels and quality consistency. Evaluations include on-site visits and structured feedback aimed at continuous improvement.